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  • Interim management
    & business consultancy

    Getting things done in marketing and business management

Our Services

Business Consultancy

Askfred provides advice in specific areas such as general management, marketing management or business strategy.

Interim Management

Interim management is the temporary provision of management resources and skills. That’s how Wikipedia defines it in short.


Instant expertise

We coach your team so they become even better

Askfred's team has a track record and +20 years of experience, adding instant expertise and experience.

Management team

Frederik Van Hecke

Founder & Managing Partner

Frederik Van Hecke

Founder & Managing Partner
Frederik Van Hecke began his career in sales and marketing, and moved onwards to managing start-up companies in software, training and media.

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Nathalie D'haeyere

Managing Partner

Nathalie D'haeyere

Managing Partner
Nathalie D'haeyere is an experienced international marketing manager in FMCG and Healthcare. Nathalie ensures clear objectives are set and results are delivered.

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We are askfred

Challenging established thinking, achieving
sustainable growth, building added value

Our servicesOur history


  • "...Nathalie was responsible for managing brands with a long history as well as launching a completely new brand. Thanks to her dedication, analytical skills and punctuality in project/process management she achieved great results. Her strategies were always based on strong fundamentals with the right level of detail. She always safeguarded the perfect execution and implementation in the different markets while building a very good collaboration with the local marketeers. Because of her honesty, in depth knowledge of markets and categories and her professionalism, she quickly gained their trust which enabled her to develop and maintain strong relationships..."

    Stefan Balemans Head of Global Marketing
  • "... at Omega Pharma, Nathalie was my line manager. Nathalie is extremely dedicated, and her passion for what she does is inspiring. I appreciate the time we spend working together, she helped me develop and transition from a technical and scientifically profile to a marketing, business one..."

    Gustavo Ortiz Global Brand Manager
  • Frederik is a real people manager. He knows how to motivate the team and challenges us to never stop questioning ourselves. He brings out the best in people and then makes them realize they can be even better. He has managed me to a level I never knew I could reach.

    Steven Peeters Adobe Certified Instructor / Consultant
  • Frederik is a person you can count on. If he promised something, he will deliver it. Hard worker and dedicated to his employer, Frederik developed the Allaire activities quicker than expected on the Belux Market.

    Jean-Yves Beaulieu Regional Sales Manager

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