What is there to know about askfred?
Since 2015, askfred has offered interim management & consultancy services, helping teams and companies move ahead and bring results. We draw on more than twenty-five years of leadership and operating experience across sectors, with an interim practice running since 2015.
askfred is a focused practice, Frederik Van Hecke handles every engagement personally. No hand-offs, no juniors. Nathalie D'haeyere, co-director, leads our sister company Markov: CMO-as-a-service for SMEs and family businesses.
Practical details
- askfred bv
- Kruisbergstraat 33
9230 Wetteren, Belgium - +32 498 90 91 92
- VAT: BE 0637 967 713
Our story
Markov takes flight
The marketing practice was spun out as a standalone company under Nathalie's leadership. askfred sharpens its focus on interim management for digital transformation.
AI-integrated consulting
Integrating AI tools and thinking into our consulting practice, helping SMEs understand and adopt AI in a practical, measurable way without the hype.
Marketing focus
Separated the marketing practice and made it Nathalie's main responsibility, sharpening askfred's focus on interim management and business consultancy.
Driving AI adoption at BICS
An ongoing external mandate at BICS, one of Belgium's leading telecom companies: analysing the need, recommending and implementing the right platform, and driving its adoption. What started as conversational AI quickly became broader AI adoption.
Navigating change
Helped clients through a challenging economic environment, pivoting towards digital-first strategies and remote leadership models. Change management became the core of the work.
Back on track
Thanks to loyal customers, askfred picked up where the story had halted. It was also the year Nathalie realised she had to keep explaining the company name. "Ask who? Fred?"... always a laugh. So we decided to keep it: there is a story behind it, and that is worth something.
Building the practice: a reality check
Expanded our client base across Belgium, focusing on digital transformation, and operational improvement. Then reality kicked in: an accident changed plans, and 2017 became a year dedicated to getting back on our feet. Luckily, Nathalie joined by end of October and askfred became a proper team.
It's all in the name
Frederik started askfred by saying yes to a challenge at Moovly. Having no idea what to call the company, he asked Nathalie for input. She said: "People always come to you for advice when they're stuck. And they always say 'Ask Fred'. There you have your company name." The plan was to keep the company small, so the name could not be better.
“Frederik is a person you can count on. If he promised something, he will deliver it. Hard worker and dedicated to his employer, Frederik developed the Allaire activities quicker than expected on the Belux Market.”